Gallivanting Grape

Project Details

Gallivanting Grape is a wine tour and education company located in British Columbia’s renowned wine region, the Okanagan Valley. For them, I was able to help them with new branding, web design and development, email setup and integration, develop marketing materials for print, as well as assist with various social media platforms setup and integration.

Project Details

Gallivanting Grape is a wine tour and education company located in British Columbia’s renowned wine region, the Okanagan Valley. For them, I was able to help them with new branding, web design and development, email setup and integration, develop marketing materials for print, as well as assist with various social media platforms setup and integration.

  • Branding

Inspiration for the Gallivanting Grape logo first came from the word “gallivant”, and in this case traversing the earth looking for new and exciting wines to taste and enjoy! Next was that this could go cleverly with the imagery of how wine was created in the days of old, the “stomping of grapes.” We’ve seen those fun images of people barefoot stomping and dancing around in a basin, macerating the grapes to release the grape juices and begin fermentation. Then, this was combined again with the wine stain effect when you are tasting a wine, and at times drips can leave a wine ring on the tasting note. It looks like pretty reds or yellows creating a watercolor painting on the paper! Because Gallivanting Grape has plans to tour internationally, I also included in the imprint subtle imagery of the world map.

Gallivanting Grape
  • Branding

Inspiration for the Gallivanting Grape logo first came from the word “gallivant”, and in this case traversing the earth looking for new and exciting wines to taste and enjoy! Next was that this could go cleverly with the imagery of how wine was created in the days of old, the “stomping of grapes.” We’ve seen those fun images of people barefoot stomping and dancing around in a basin, macerating the grapes to release the grape juices and begin fermentation. Then, this was combined again with the wine stain effect when you are tasting a wine, and at times drips can leave a wine ring on the tasting note. It looks like pretty reds or yellows creating a watercolor painting on the paper! Because Gallivanting Grape has plans to tour internationally, I also included in the imprint subtle imagery of the world map.

Gallivanting Grape
Gallivanting Grape
  • Website Design & Development

Gallivanting Grape needed a simple landing page developed to attract new clients, assist clients with methods of contact, and get a start on their online presence. Areas of the landing page include a featured image slider, a main description with testimonials, wine regions covered, phone and social information along with a contact form, and a newsletter signup form integrated with the clients specific Mailchimp list. Subtle and modern animations were used throughout, as well as creating a custom wine glass preloader graphic. SSL and shopping cart software was integrated into the site, as the client had expressed interest in being able to make sales in the future.

  • Website Design & Development

Gallivanting Grape needed a simple landing page developed to attract new clients, assist clients with methods of contact, and get a start on their online presence. Areas of the landing page include a featured image slider, a main description with testimonials, wine regions covered, phone and social information along with a contact form, and a newsletter signup form integrated with the clients specific Mailchimp list. Subtle and modern animations were used throughout, as well as creating a custom wine glass preloader graphic. SSL and shopping cart software was integrated into the site, as the client had expressed interest in being able to make sales in the future.

Gallivanting Grape
  • Marketing Materials

For marketing materials, I assisted Gallivanting Grape with designing a custom magnetic car decal, business cards, gift certificates, customer appreciation thank you cards, wine tasting note cards, and informational bi-fold itinerary brochures given to clients during tours.

  • Marketing Materials

For marketing materials, I assisted Gallivanting Grape with designing a custom magnetic car decal, business cards, gift certificates, customer appreciation thank you cards, wine tasting note cards, and informational bi-fold itinerary brochures given to clients during tours.

Social Business Setup
  • Social Media Setup & Integration

Social media and online advertising integration and SEO maintenance was also a part of the strategy for Gallivanting Grape. Details of duties performed were:

  • Website Hosting enhancements, custom email creation, and setup on Cloudflare CDN with SSL support.
  • Google Alerts created for reputation management.
  • Google Search Console, Webmaster Tools and PageSpeed Insights setup to track and enhance website performance.
  • Google Analytics integrated to track visitors behaviour.
  • Facebook Business Manager account created and integrated, along with pixel creation and custom conversions to track visitors behaviour.
  • Content strategies, graphic and video creation provided.
  • Social Media Setup & Integration

Social media and online advertising integration and SEO maintenance was also a part of the strategy for Gallivanting Grape. Details of duties performed were:

  • Website Hosting enhancements, custom email creation, and setup on Cloudflare CDN with SSL support.
  • Google Alerts created for reputation management.
  • Google Search Console, Webmaster Tools and PageSpeed Insights setup to track and enhance website performance.
  • Google Analytics integrated to track visitors behaviour.
  • Facebook Business Manager account created and integrated, along with pixel creation and custom conversions to track visitors behaviour.
  • Content strategies, graphic and video creation provided.
Social Business Setup

More articles