Project Details
Calavera Design is a sunglasses chain and accessories online storefront company located in British Columbia, Canada. For them, I was able to help with website design and development, email setup and integration, CDN and SSL setup, training, as well as assist with various social media platforms setup and integration.
Project Details
Calavera Design is a sunglasses chain and accessories online storefront company located in British Columbia, Canada. For them, I was able to help with website design and development, email setup and integration, CDN and SSL setup, training, as well as assist with various social media platforms setup and integration.
Calavera Design, as a brand new online storefront, was interested in developing a sunglasses chain and accessories e-commerce storefront and could incorporate Square as their payment processor. Budget was a focus, so for cost efficiencies we installed and setup the WordPress framework on their server and reviewed a few top quality storefront themes. I assisted with complete setup and designing the theme to match their specifications. I helped with integrating their MailChimp account and lists into the theme for their future requirements. As well, training was also provided as the client expressed an interest in being able to take the reigns, manage the storefront, make theme customizations, and add new features.
Calavera Design, as a brand new online storefront, was interested in developing a sunglasses chain and accessories e-commerce storefront and could incorporate Square as their payment processor. Budget was a focus, so for cost efficiencies we installed and setup the WordPress framework on their server and reviewed a few top quality storefront themes. I assisted with complete setup and designing the theme to match their specifications. I helped with integrating their MailChimp account and lists into the theme for their future requirements. As well, training was also provided as the client expressed an interest in being able to take the reigns, manage the storefront, make theme customizations, and add new features.
Social media and online advertising integration and SEO maintenance was also a part of the strategy for Calavera Design. Details of duties performed were:
- Website Hosting enhancements, custom email creation, and setup on Cloudflare CDN with SSL support.
- Google Alerts created for reputation management.
- Google Search Console, Webmaster Tools and PageSpeed Insights setup to track and enhance website performance.
- Google Analytics integrated to track visitors behaviour.
- Facebook Business Manager account created and integrated, along with pixel creation and custom conversions to track visitors behaviour.
Social media and online advertising integration and SEO maintenance was also a part of the strategy for Calavera Design. Details of duties performed were:
- Website Hosting enhancements, custom email creation, and setup on Cloudflare CDN with SSL support.
- Google Alerts created for reputation management.
- Google Search Console, Webmaster Tools and PageSpeed Insights setup to track and enhance website performance.
- Google Analytics integrated to track visitors behaviour.
- Facebook Business Manager account created and integrated, along with pixel creation and custom conversions to track visitors behaviour.